Key Responsibilities:

Develop and execute marketing plans and campaigns to promote our wine and spirits portfolio
Collaborate with the sales team to identify target markets and create targeted marketing strategies
Manage all aspects of product launches, including packaging, pricing, and promotions
Identify and attend relevant industry events, trade shows, and tastings to promote our products and network with potential customers
Create and manage social media campaigns to engage with our target audience and increase brand visibility
Monitor and analyze market trends, customer feedback, and competitor activities to identify opportunities for growth and recommend improvements
Collaborate with suppliers to create joint marketing initiatives and promotions
Manage the marketing budget and track ROI for all marketing activities
Work closely with the design team to create compelling marketing materials, including product catalogs, brochures, and advertisements
Develop and maintain strong relationships with key stakeholders, including customers, suppliers, and industry partners
Stay up-to-date with industry trends and best practices to continuously improve our marketing efforts

Qualifications:

Bachelor's degree in Marketing, Business Administration, or a related field
Minimum of 5 years of experience in marketing, preferably in the wine and spirits industry
Proven track record of developing and executing successful marketing strategies
Strong understanding of the wine and spirits market, including current trends and customer preferences
Excellent communication and interpersonal skills
Ability to think creatively and outside the box to develop innovative marketing campaigns
Strong project management and organizational skills
Proficient in Microsoft Office and experience with marketing software and tools
Willingness to travel for events and trade shows as needed

Join our dynamic team at VineCraft Spirits and help us take our brand to the next level.

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