Digital Advertising Coordinator

Job Title: Digital Advertising Coordinator

Position Overview: We are seeking a highly motivated and detail-oriented Digital Advertising Coordinator to join our dynamic team. As the Digital Advertising Coordinator, you will play a crucial role in implementing and optimizing our digital advertising campaigns across various platforms including social media, search engines, and display networks. You will work closely with our marketing team to drive brand awareness, engagement, and conversions through targeted and effective digital advertising strategies.

Key Responsibilities:

• Develop and execute digital advertising campaigns across various platforms, including social media, search engines, and display networks.
• Conduct keyword research and create ad copy to optimize campaigns for maximum reach and performance.
• Monitor and analyze campaign data to identify areas for improvement and make data-driven decisions to optimize campaigns.
• Collaborate with the marketing team to develop creative and engaging ad content and landing pages.
• Stay updated on industry trends and best practices in digital advertising to continuously improve campaign performance.
• Manage budgets and adjust bids to ensure campaigns are meeting set KPIs.
• Conduct A/B testing to optimize ad creative, targeting, and landing pages.
• Monitor and report on campaign performance, providing insights and recommendations to the marketing team.
• Work with external vendors and partners to coordinate ad placements and partnerships.
• Stay up-to-date on platform changes and updates to ensure campaigns are compliant and effective.
• Assist with tracking and reporting on campaign expenses and performance against budget.
• Collaborate with cross-functional teams to ensure alignment and consistency in messaging and branding.
• Support the development and execution of other digital marketing initiatives as needed.

Qualifications:

• Bachelor's degree in marketing, advertising, or a related field.
• Minimum of 2 years of experience in digital advertising, preferably in a coordinator or similar role.
• Strong understanding of digital advertising platforms, including but not limited to Facebook Ads, Google Ads, and LinkedIn Ads.
• Proficiency in Google Analytics and other reporting tools.
• Excellent written and verbal communication skills.
• Strong analytical and problem-solving skills.
• Proven experience in optimizing campaigns for maximum performance and ROI.
• Ability to work in a fast-paced, deadline-driven environment.
• Experience with A/B testing and data analysis.
• Knowledge of HTML and CSS is a plus.
• Strong attention to detail and ability to multitask.
• Ability to work independently and collaboratively with cross-functional teams.

Passion for digital marketing and staying updated on industry trends and best practices.