Market Research Manager

At MRC Media & Info, we value diversity and equal opportunity. We are committed to creating an inclusive and supportive work environment where all employees can thrive and contribute to our success. If you are passionate about market research and have the skills and experience we are looking for, we would love to hear from you.

Position: Market Research Manager

Location: London, England, United Kingdom

Company: MRC Media & Info

As a Market Research Manager, you will play a crucial role in driving the growth and success of MRC Media & Info. Your primary responsibility will be to lead the market research team and provide valuable insights and data to inform business decisions and strategies. This role requires a strong understanding of the market landscape, consumer behavior, and industry trends.

Key Responsibilities:

• Lead and manage a team of market research analysts, providing guidance, mentorship, and support to ensure high-quality work and timely delivery of projects.
• Develop and implement market research plans to gather data and insights on target markets, competitors, and consumer trends.
• Conduct primary and secondary research, including surveys, focus groups, and data analysis, to gather relevant and accurate information.
• Utilize various research methodologies and tools to extract meaningful insights and present them in a clear and concise manner.
• Collaborate with cross-functional teams, including product development, marketing, and sales, to provide research-based recommendations and support decision-making processes.
• Monitor and analyze industry trends, market changes, and consumer behavior to identify potential opportunities and threats for the company.
• Keep up-to-date with the latest research techniques and tools, and make recommendations for their implementation to improve the efficiency and effectiveness of the market research process.
• Prepare and present reports and presentations to senior management and stakeholders, highlighting key findings, insights, and recommendations.

Qualifications:

• Bachelor's degree in marketing, business, statistics, or a related field.
• Minimum of 5 years of experience in market research, with at least 2 years in a managerial role.
• Strong analytical and critical thinking skills, with the ability to interpret complex data and identify key insights.
• Excellent communication and presentation skills, with the ability to convey complex information in a clear and concise manner.
• Proven experience in conducting primary and secondary research using various methods and tools.
• Strong project management skills, with the ability to prioritize and manage multiple projects simultaneously.
• Proficiency in market research software and tools, such as SPSS, Qualtrics, and Tableau.
• Knowledge of statistical analysis and data visualization techniques.
• Strong leadership and team management skills, with a track record of developing and motivating high-performing teams.

Join our team and be a part of shaping the future of MRC Media & Info.