Digital Marketing Specialist

If you are a results-driven and innovative Digital Marketing Specialist with a passion for all things digital, we would love to hear from you.

Job Title: Digital Marketing Specialist

Company: Market Boost

Location: Luba, Equatorial Guinea

Employment Type: Contract

Industry: Marketing & Advertising

Experience Level: Mid-Senior Level

Job Description: We are seeking a highly skilled Digital Marketing Specialist to join our dynamic marketing team. As a Digital Marketing Specialist, you will be responsible for developing and implementing digital marketing strategies to increase brand awareness, drive website traffic, and generate leads. This position requires a strong understanding of digital marketing channels, including but not limited to social media, email marketing, SEO, and PPC.

Responsibilities:

• Develop and implement digital marketing strategies to achieve company objectives
• Manage all digital marketing campaigns, including social media, email marketing, and PPC
• Conduct market research and stay up-to-date with industry trends to identify new opportunities for growth
• Monitor and analyze website traffic and user engagement to optimize digital marketing efforts
• Collaborate with cross-functional teams to create digital content, such as blog posts, infographics, and videos
• Utilize SEO techniques to improve website ranking and increase organic traffic
• Create and manage email marketing campaigns to nurture leads and retain customers
• Monitor and track digital marketing budget and provide regular reports on ROI
• Stay updated with best practices and new features of digital marketing platforms
• Utilize A/B testing to improve the performance of digital marketing campaigns
• Develop and maintain relationships with industry influencers and strategic partners
• Conduct market research to identify target audience and develop buyer personas
• Collaborate with the marketing team to create engaging and impactful marketing materials
• Stay updated with digital marketing trends and suggest new ideas to improve the company's digital presence

Requirements:

• Bachelor's degree in Marketing, Communications, or a related field
• Minimum of 3 years of experience in digital marketing
• Proven track record of developing and implementing successful digital marketing strategies
• In-depth knowledge of digital marketing channels, including social media, email marketing, SEO, and PPC
• Experience with marketing automation tools, such as HubSpot or Marketo
• Strong analytical skills with the ability to interpret data and make data-driven decisions
• Excellent communication and interpersonal skills
• Strong project management skills with the ability to handle multiple projects simultaneously
• Creative mindset with a passion for digital marketing and staying updated with industry trends
• Familiarity with HTML, CSS, and JavaScript is a plus
• Experience with Adobe Creative Suite is a plus
• Google Analytics and Google AdWords certifications are a plus

Join our team and be a part of our mission to create a strong and impactful digital presence for our brand.