Digital Marketing Specialist

At AdAstra Marketing, we value diversity and believe that our employees are our greatest asset. As a Digital Marketing Specialist, you will have the opportunity to be part of a collaborative and supportive team, working towards a common goal of driving business growth. We offer a competitive salary, benefits package, and opportunities for career development and advancement.

Position: Digital Marketing Specialist

Location: Tetovo, North Macedonia

Company: AdAstra Marketing

Salary: Market rate

Job Type: Contract

Job Description: AdAstra Marketing is seeking a highly motivated and results-driven Digital Marketing Specialist to join our dynamic marketing team. As a Digital Marketing Specialist, you will be responsible for developing and implementing digital marketing strategies to drive brand awareness, increase online presence, and enhance customer engagement.

Key Responsibilities:

• Develop and execute digital marketing campaigns across various platforms including social media, email marketing, display advertising, and search engine optimization (SEO).
• Monitor and analyze the performance of digital marketing campaigns, providing insights and recommendations for optimization.
• Create and manage engaging and relevant content for social media platforms, including but not limited to, Facebook, Instagram, Twitter, and LinkedIn.
• Collaborate with the design team to create visually appealing graphics and videos to support digital marketing efforts.
• Conduct in-depth market research and stay up-to-date with industry trends to identify new opportunities for growth.
• Utilize marketing automation tools to segment and target audiences, create personalized campaigns, and track customer interactions.
• Manage and optimize website content to improve search engine ranking and user experience.
• Monitor and respond to customer inquiries and feedback on social media and other digital channels.
• Collaborate with cross-functional teams to ensure brand consistency and alignment across all digital touchpoints.
• Stay informed on emerging technologies and digital marketing trends, making recommendations for their integration into our marketing strategies.

Qualifications:

• Bachelor's degree in marketing, communications, or a related field.
• Minimum of 3 years of experience in digital marketing, with a strong understanding of various digital marketing channels and tactics.
• Proven track record of developing and implementing successful digital marketing campaigns.
• Experience with marketing automation tools and web analytics.
• Strong analytical skills with the ability to interpret data and provide actionable insights.
• Excellent written and verbal communication skills.
• Creative mindset with the ability to think outside the box and come up with innovative ideas.
• Strong project management skills with the ability to prioritize and manage multiple projects simultaneously.
• Proactive and results-driven with a strong attention to detail.

Join our team: If you are a passionate and driven individual with a strong understanding of digital marketing and a desire to make an impact, we encourage you to apply for this exciting opportunity.