Wine & Spirits Marketing Manager

If you are a self-starter with a passion for the wine and spirits industry and a proven track record in marketing, we want to hear from you.

Job Title: Wine & Spirits Marketing Manager

Location: New York, United States

Company: VintageVines Selection

Industry: Wine & Spirits

Employment Type: Contract

About the Role: VintageVines Selection is seeking a highly motivated and experienced Wine & Spirits Marketing Manager to join our dynamic team. This individual will play a crucial role in developing and executing marketing strategies to increase brand awareness, drive sales, and enhance the overall image of our wine and spirits portfolio. As a Wine & Spirits Marketing Manager, you will have the opportunity to work with a diverse range of products and collaborate with cross-functional teams to achieve company goals.

Key Responsibilities:

• Develop and implement marketing plans for our wine and spirits brands, including budget allocation, target audience identification, and campaign execution.
• Conduct market research and analyze consumer trends to identify opportunities for growth and create competitive strategies.
• Collaborate with the sales team to develop promotional materials and sales tools to support product launches and drive sales.
• Manage external agencies and partners to ensure the timely and effective implementation of marketing campaigns.
• Monitor and report on the performance of marketing initiatives, providing insights and recommendations for continuous improvement.
• Work closely with the creative team to develop brand messaging and visual identity that aligns with company goals and resonates with consumers.
• Plan and execute events, tastings, and other promotional activities to increase brand awareness and foster relationships with key stakeholders.
• Stay up-to-date with industry trends, market changes, and competitors' activities to inform marketing strategies and stay ahead of the competition.
• Manage marketing budgets, ensuring cost-effectiveness and ROI for all initiatives.
• Collaborate with cross-functional teams, including sales, product development, and finance, to achieve company objectives.

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field.
• Minimum of 5 years of experience in marketing, preferably in the wine and spirits industry.
• Proven track record of developing and executing successful marketing campaigns.
• Strong understanding of market trends and consumer behavior in the wine and spirits industry.
• Excellent project management skills with the ability to prioritize and manage multiple projects simultaneously.
• Strong analytical and problem-solving skills.
• Exceptional communication and interpersonal skills.
• Ability to work independently and in a team environment.
• Proficient in Microsoft Office and marketing software.
• Willingness to travel for events and business meetings.

Join our team and take your career to the next level as a Wine & Spirits Marketing Manager.