Consumer Insights Manager

At Ad Age, we value diversity, creativity, and innovation. We are committed to providing a supportive and inclusive work environment where employees can thrive and reach their full potential. As a Consumer Insights Manager, you will have the opportunity to shape the future of our company and make a positive impact on the lives of our customers. If you are passionate about consumer insights, have a strategic mindset, and thrive in a fast-paced environment, we would love to hear from you.

Job Title: Consumer Insights Manager

Location: New York, New York, United States

Employment Type: Full-time

About the Company: Ad Age is a leading consumer goods company that strives to enhance the lives of our customers through innovative and high-quality products. Our company is committed to understanding the needs and preferences of our consumers, and we are seeking a talented Consumer Insights Manager to join our team.

Job Overview: As the Consumer Insights Manager, you will play a critical role in driving our company's success by understanding and anticipating the needs of our customers. You will be responsible for conducting market research, analyzing consumer behavior, and providing strategic insights that will guide our product development, marketing, and sales strategies.

Key Responsibilities:

• Conduct primary and secondary research to gather insights on consumer behavior, market trends, and competitive landscape.
• Utilize various research methodologies, including surveys, focus groups, and data analysis, to gather and analyze consumer data.
• Develop and maintain a deep understanding of our target audience, their needs, preferences, and behaviors.
• Collaborate with cross-functional teams, including product development, marketing, and sales, to provide insights and recommendations for new product development and marketing strategies.
• Present research findings and insights to senior management and key stakeholders in a clear and concise manner.
• Monitor and track the performance of our products in the market and identify opportunities for improvement.
• Utilize data and insights to drive strategic decision-making and support business objectives.
• Stay updated on industry trends and proactively identify new opportunities for growth.

Qualifications:

• Bachelor's degree in Marketing, Business Administration, or a related field. Master's degree is preferred.
• At least 5 years of experience in consumer insights, market research, or a related role.
• Strong analytical skills and experience with various research methodologies and data analysis tools.
• Excellent communication and presentation skills with the ability to convey complex information in a clear and concise manner.
• Proven track record of providing strategic insights that have influenced business decisions.
• Ability to work collaboratively with cross-functional teams and manage multiple projects simultaneously.
• Passion for understanding consumer behavior and market trends.
• Strong attention to detail and ability to thrive in a fast-paced, dynamic environment.

Join our team: Apply now to join our team and be a part of our exciting journey!.