Digital Marketing Strategist

If you are a strategic thinker with a passion for digital marketing and a desire to drive business results, we would love to hear from you.

Position: Digital Marketing Strategist

Location: Brooklyn, New York, United States

Job Type: Full-time

Salary: EUR: €59,000 - €93,000 per year

About the Role: We are seeking a highly skilled and experienced Digital Marketing Strategist to join our dynamic team. As a Digital Marketing Strategist, you will be responsible for developing and implementing comprehensive digital marketing strategies to drive brand awareness, increase website traffic, and generate leads. The ideal candidate will have a strong understanding of current digital marketing trends and techniques and possess excellent analytical and problem-solving skills.

Key Responsibilities:

• Develop and execute digital marketing strategies across various channels including but not limited to SEO, SEM, social media, email, and content marketing.
• Collaborate with cross-functional teams to create and implement effective and integrated digital campaigns that align with business goals.
• Conduct market research and analyze data to identify target audiences, market trends, and competitive landscape.
• Monitor and track key performance metrics to measure the success of digital marketing campaigns and make data-driven decisions for optimization.
• Stay up-to-date with the latest digital marketing trends and technologies and make recommendations for their implementation.
• Manage and allocate budgets for digital marketing campaigns and ensure effective and efficient use of resources.
• Provide regular reports and insights on campaign performance to stakeholders and make recommendations for improvement.
• Build and maintain relationships with key industry influencers and partners to enhance brand visibility and credibility.
• Develop and maintain a strong brand presence on social media platforms through engaging content and community management.
• Collaborate with creative teams to develop compelling and impactful digital content that aligns with brand messaging.

Qualifications:

• Bachelor's degree in Marketing, Communications, or related field.
• Minimum of 3-5 years of experience in digital marketing, preferably in a B2B environment.
• Proven track record of successfully developing and implementing digital marketing strategies that drive business growth.
• Strong knowledge and experience with SEO, SEM, social media, and email marketing.
• Proficient in using Google Analytics and other web analytics tools to track and measure campaign performance.
• Excellent communication and project management skills.
• Strong analytical and problem-solving abilities.
• Ability to work independently and in a team environment.
• Knowledge of HTML, CSS, and JavaScript is a plus.

Join our team and be a part of an innovative and dynamic company that values creativity, collaboration, and continuous growth.