Key Responsibilities:

Conduct market research and analysis to identify opportunities and trends in the industry
Monitor and analyze marketing campaigns and initiatives, providing actionable insights and recommendations for optimization
Collaborate with cross-functional teams to develop and implement marketing strategies
Utilize data from various sources to track and report on key performance indicators (KPIs) such as website traffic, leads, and conversion rates
Conduct customer segmentation analysis to identify target audiences and develop targeted marketing campaigns
Develop and maintain marketing dashboards and reports to track progress and communicate results to stakeholders
Conduct competitive analysis to identify market trends and inform marketing strategies
Stay up-to-date with industry developments and best practices in marketing analytics and data-driven marketing
Provide training and support to team members on marketing analytics tools and techniques
Participate in the development and implementation of new marketing initiatives and projects

Qualifications:

Bachelor's degree in Marketing, Business, Statistics, or a related field
Proven experience as a Marketing Analyst or similar role
Expertise in market research and data analysis
Proficient in data analysis tools such as Excel, Google Analytics, and CRM systems
Knowledge of statistical analysis and data visualization tools such as Tableau or Power BI
Strong analytical and problem-solving skills
Excellent communication and presentation skills
Ability to work independently and in a team environment
Detail-oriented and able to manage multiple projects and deadlines

At Lobox, we value diversity and are committed to creating an inclusive work environment. We offer competitive salary and benefits packages and opportunities for growth and development.

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