Digital Marketing Manager

If you are a strategic thinker, results-driven, and passionate about all things digital marketing, we want to hear from you! Join our team as a Digital Marketing Manager and make a significant impact on our company���s growth and success.

Position Title: Digital Marketing Manager

Location: New York, New York, United States

Job Summary: We are seeking a highly skilled and experienced Digital Marketing Manager to join our dynamic and fast-paced team. As a Digital Marketing Manager, you will be responsible for developing, implementing, and managing our overall digital marketing strategy to drive brand awareness, increase website traffic, and ultimately generate leads and sales. You will work closely with the marketing team to create and execute campaigns across various digital channels such as email, social media, display advertising, and search engine optimization (SEO). This role requires a creative and analytical mindset, strong leadership skills, and a deep understanding of the latest digital marketing trends and technologies.

Key Responsibilities:

• Develop and implement a comprehensive digital marketing strategy in line with our overall business objectives
• Plan and execute digital marketing campaigns across various channels, including email, social media, display advertising, and SEO
• Collaborate with the marketing team to create engaging and relevant content for our target audience
• Monitor and analyze website traffic, user behavior, and campaign performance to identify areas for improvement and optimize ROI
• Manage and maintain our company���s presence on social media platforms, including creating and scheduling posts, responding to comments and messages, and growing our social media following
• Stay up-to-date with the latest digital marketing trends, technologies, and best practices to continuously improve our digital marketing efforts
• Collaborate with external agencies and vendors to execute specialized digital marketing initiatives, such as influencer partnerships or paid advertising campaigns
• Lead and mentor a team of digital marketing specialists, providing guidance, support, and professional development opportunities
• Manage the digital marketing budget and ensure all campaigns are delivered on time and within budget
• Work closely with the sales team to align digital marketing efforts with sales goals and objectives
• Build and maintain relationships with key stakeholders and partners to support our digital marketing efforts

Qualifications:

• Bachelor���s degree in marketing, communications, or a related field
• Minimum of 5 years of experience in digital marketing, with a proven track record of success
• Strong understanding of digital marketing channels and best practices, including email marketing, social media, SEO, and paid advertising
• Proven experience in developing and implementing digital marketing strategies that have driven measurable results
• Excellent analytical skills and the ability to interpret data to inform decision-making
• Experience with marketing automation and CRM tools, such as HubSpot or Salesforce
• Strong project management skills and the ability to manage multiple campaigns simultaneously
• Excellent communication and interpersonal skills, with the ability to collaborate and build relationships with both internal and external stakeholders
• Proven leadership skills and experience managing and developing a team
• Creative mindset with the ability to think outside the box and come up with innovative ideas to drive engagement and conversions