Digital Marketing Manager

As part of our global expansion, particularly in the US market, we are looking to connect with an experienced marketing professional who can help us develop and execute a full-scale marketing and growth strategy.

Based on your background, we believe your experience could be a strong fit for what we are looking to build.

The role would involve working across the full marketing lifecycle, including:

1. Content creation — developing social media posts, website content, blogs, videos, graphics, presentations, and other marketing materials.
2. Ad creation & management — creating ad concepts, copy, creatives, campaigns, targeting, and managing paid advertising across relevant channels.
3. Lead follow-up — following up with prospects, managing outreach sequences, nurturing leads, and moving prospects toward meetings, demos, and purchases.
4. Market research — understanding the market, customer needs, demand, trends, and opportunities.
5. Competitor analysis — studying competitors’ positioning, pricing, offerings, channels, and marketing strategies.
6. Audience selection — defining ideal customers and prioritizing target segments.
7. Goal setting — establishing measurable targets for awareness, leads, customers, and revenue.
8. Positioning & messaging — defining what Lobox offers, why it matters, and why customers should choose Lobox.
9. Offer development — defining pricing, trials, demos, promotions, packages, and other offers.
10. Budget & channel selection — determining where to market and how to allocate the marketing budget.
11. Marketing infrastructure — setting up landing pages, lead capture, CRM, analytics, pixels, tracking, and conversion systems.
12. Campaign execution — executing campaigns across social media, SEO, email, advertising, communities, partnerships, and other channels.
13. Lead nurturing & conversion — developing strategies to qualify, nurture, and convert prospects into demos, customers, and revenue.
14. Customer retention & advocacy — supporting customer engagement, renewals, referrals, reviews, testimonials, and word-of-mouth growth.
15. Measurement & optimization — tracking campaign performance, analyzing results, improving strategy, and scaling what works.

We are therefore looking for someone who can think strategically while also being execution-oriented, with the ability to help build Lobox’s marketing function and drive measurable business growth.