If you are a results-driven and strategic thinker with a passion for trade marketing, we want to hear from you! Join our team and be part of an exciting and dynamic work environment where your ideas and contributions are valued and recognized.
Position: Trade Marketing Specialist
Location: New York, New York, United States
Salary: $97 Per hour
Company: Lobox
Overview: We are seeking a highly motivated and experienced Trade Marketing Specialist to join our dynamic team. As a Trade Marketing Specialist, you will play a crucial role in developing and implementing effective marketing strategies to drive sales and increase brand awareness. You will work closely with the sales team and various departments to analyze market trends, identify opportunities, and execute promotional activities. The ideal candidate will have a strong background in trade marketing, excellent communication skills, and a passion for driving results.
Key Responsibilities:
- Develop and implement trade marketing strategies to increase sales and brand awareness
- Conduct market research and analysis to identify market trends, customer needs and competitor activities
- Collaborate with the sales team to develop effective trade promotion plans and programs
- Manage and execute trade marketing initiatives, including trade shows, product launches, and promotional campaigns
- Develop and maintain strong relationships with key trade partners and stakeholders
- Monitor and report on the effectiveness of trade marketing activities, providing insights and recommendations for improvement
- Work closely with cross-functional teams to ensure alignment and consistency in messaging, promotions, and brand positioning
- Develop and manage trade marketing budgets, ensuring cost-effective allocation of resources
- Stay updated on industry trends and best practices, constantly looking for new opportunities to enhance trade marketing efforts
- Provide training and support to sales teams on trade marketing strategies and tactics
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field
- Minimum of 3 years of experience in trade marketing, preferably in the sector
- Proven track record of developing and executing successful trade marketing strategies
- Strong analytical skills and the ability to interpret data to drive business decisions
- Excellent communication and interpersonal skills, with the ability to build and maintain relationships with key stakeholders
- High level of creativity and innovation, with the ability to think outside the box
- Strong project management skills, with the ability to handle multiple projects simultaneously
- Proficient in Microsoft Office and trade marketing tools/software
- Willingness to travel as required