Trade Marketing Specialist

If you are a results-driven and creative individual with a passion for trade marketing, we encourage you to apply for this exciting opportunity

Position: Trade Marketing Specialist

Location: New York, New York, United States

Salary: $133000 - $160000

Company Overview: We are a leading consumer goods company dedicated to providing high-quality products to our customers. Our company values innovation, creativity, and a strong commitment to excellence. We are seeking a highly motivated and results-driven Trade Marketing Specialist to join our dynamic team.

Job Description: The Trade Marketing Specialist will be responsible for developing and implementing marketing strategies to promote our products to retailers, distributors, and other trade partners. The ideal candidate will have a strong understanding of the retail industry and be able to effectively communicate our brand message to our trade partners. This is a hands-on role that requires a combination of strategic thinking and tactical execution to drive sales and increase brand awareness.

Key Responsibilities:

• Develop and execute trade marketing plans to support product launches, promotions, and key initiatives.
• Collaborate with sales teams to identify and prioritize trade marketing opportunities.
• Conduct market research and analyze industry trends to develop effective marketing strategies.
• Create compelling marketing materials such as product brochures, trade show displays, and promotional materials to communicate our brand message.
• Manage trade marketing budgets and ensure efficient and effective use of resources.
• Monitor and analyze the performance of trade marketing initiatives, providing insights and recommendations for improvement.
• Build and maintain strong relationships with trade partners to ensure maximum exposure and sales opportunities.
• Coordinate with cross-functional teams such as sales, product development, and supply chain to ensure alignment of trade marketing strategies with overall business objectives.
• Stay up-to-date with industry trends and best practices to continuously improve trade marketing strategies.

Qualifications:

• Bachelor's degree in marketing, business, or a related field.
• Minimum of 3 years of experience in trade marketing or a related role.
• Strong understanding of the retail industry and trade marketing principles.
• Excellent communication and interpersonal skills.
• Proven track record of developing and executing successful trade marketing strategies.
• Ability to think strategically and implement tactical plans to achieve business objectives.
• Strong project management skills and ability to manage multiple projects simultaneously.
• Proficient in Microsoft Office and experience with marketing tools and software.
• Willingness to travel, as needed.

We Offer:

• Competitive salary and benefits package.
• Opportunities for professional growth and development.
• A collaborative and dynamic work environment.
• The satisfaction of working for a company that values innovation, quality, and excellence.

Join our team and help us achieve our goal of becoming a leading brand in the industry.