Sohrab Niroo

Lobox is a super app social platform with B2C, B2B, and C2C business models designed to meet the various needs of users and businesses. With its easy-to-use modules, which aim to be the top choice for social interactions and business solutions, My key responsibility:
• Crafting 4 modules (Articles, News, Messenger, and Groups) from ideation to final logic and design for social usage.
• Modifying the Lobox feed module to upgrade post-creation, user navigations, and multiple extra features to the logic resulted in 40% ease-of-use rates and fixed previous flow bugs.
• Recreating the profile module to adapt the import resume flow and fill the profile automatically gives 30% extra motivation to fill profiles on Lobox.
• Crafting a recruiter portal for the business side of Lobox to make all Lobox users at the disposal of recruiters.
• Collaborating closely with the engineering team to ensure proper implementation of designs and resolve any technical challenges.
• Transitioned design system to the latest tech and disciplines, using atomic design principles, which resulted in a 70% reduction in file sizes and a 60% increase in efficiency in design system usage.

A software-based product company specializing in innovative startup ideas, As a product designer, I oversaw the entire design process from user research and ideation to wireframes, UI design, Responsive design, and prototypes that were ultimately passed to the development team. Some of my key achievements:
• Successfully delivering 4 software products to the development team, from concept to fully realized prototypes that met client satisfaction, resulting in a 100% success rate.
• Developing monetization plans for new and existing products, resulting in a 30% increase in revenue streams.
• Analyzing competitors to identify gaps in the market, leading to the development of customized features that became a core part of our products and contributed to a 20% increase in sales.
• Maintaining close relationships with developers, resulting in smooth communication and successful final product development.

Gameclude is a wagering C2C, B2B platform for E-sport gamers to help them make their gaming experience a career. achievements:
• Designed a logical Ul to bring simplicity into the E-sport market, resulting in positive feedback from users and increased 80% engagement from the initial design.
• Defined product logic for the back and front developers, including product algorithms, match types, chat system, social engagement, accounting features, and Management of the features.
• Upgraded monetization strategies led to the possibility of a revenue increase of 25%.
• Collaborating closely with the developer's team to ensure proper implementation of designs and logic.

Gameclude is a wagering C2C, B2B platform for E-sport gamers to help them make their gaming experience a career. achievements:
• Designed a logical Ul to bring simplicity into the E-sport market, resulting in positive feedback from users and increased 80% engagement from the initial design.
• Defined product logic for the back and front developers, including product algorithms, match types, chat system, social engagement, accounting features, and Management of the features.
• Upgraded monetization strategies led to the possibility of a revenue increase of 25%.
• Collaborating closely with the developer's team to ensure proper implementation of designs and logic.

Radin Institute, one of the largest language centers in Shiraz, my primary role included finding new revenue streams for the online classes. Here are some of my key achievements and responsibilities:
• Conducted a successful user survey to gather insights and feedback from students, achieving a 60% satisfaction rate and ensuring the new feature would meet user needs.
• Designed and implemented a platform that allowed students to watch streams of their online classes, resulting in a 50% increase in online class enrollment.
• Created an intuitive user flow that simplified the registration process for students, reducing 15% drop-off rates and increasing retention.
• Monetized the new online class type by introducing payment options, resulting in a 20% increase in overall revenue for the online classes.