Architected and maintained 120+ reusable Figma components with comprehensive documentation, enabling 40% faster design-to-development cycle and supporting 8-person engineering team.
Implemented semantic design tokens system (color, spacing, typography, elevation) with custom naming conventions, reducing manual component updates by 60% and streamlining handoff process.
Established design system governance framework with monthly component review cycles, accessibility audits, and version control, improving team alignment by 95%.
Led cross-functional collaboration with UX writers, QA, frontend developers, and product managers to ensure consistency, accessibility compliance (WCAG 2.1), and brand alignment across Snapp ecosystem.
Spearheaded Figma migration and variables implementation, improving component reusability and reducing duplicate work by 50% across design team.
Created automated design documentation reducing new designer onboarding time by 50% through comprehensive component guidelines and usage patterns.
Redesigned Snapp Insurance vertical, simplifying complex financial products and user flows, resulting in 35% reduction in time-to-completion and 48% increase in policy submissions.
Built and deployed unified design system for Snapp Insurance and Snapp Pay, establishing 80+ core components and ensuring consistent, scalable user experiences across 3+ platforms.
Partnered with Product Managers and engineering teams to provide high-quality Figma components, design tokens, CSS specifications, and implementation guidelines.
Reduced design-development communication friction by 40% through detailed design specifications and component API documentation.
Conducted user research and usability testing (15+ sessions) informing design system decisions and component usage patterns.
Mentored junior designers (3+ team members) on design system principles, Figma best practices, and cross-functional collaboration.
Simplified complex legal tech platform UX across 3 core flows, reducing homepage bounce rate by 50% and increasing application submissions by 48%.
Designed intuitive sign-up and application submission workflow improving user engagement for both clients and legal professionals by 42%.
Conducted user research (interviews, usability testing with 20+ participants) informing UX redesign strategy and feature prioritization.
Revamped visual brand identity based on user research insights, collaborating with marketing to ensure cohesive communication across all touchpoints.