Behzad Fathizadeh

Behzad Fathizadeh | Lobox

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Member since: Sep 26, 2026

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Senior Product Designer with over 6 years of experience in fintech, e-commerce, and B2B/B2C domains. Proven track record of driving user activation, conversion, and retention through data-informed design and cross-functional collaboration.

Experience

Drove discovery initiatives for the Digiexpress seller activation flow by combining funnel analysis with seller-support tickets, resulting in a 20% increase in activation CTR, and a 35% decrease in related seller support tickets post-launch. Improved Digikala seller packaging and shipment flow to optimize shipment-method selection and operational workflows, resulting in a 27% reduction in postal shipping usage and improved OCT and OTD performance. Designed and implemented monitoring dashboards to continuously track funnel performance and project metrics, enabling data-informed iterations and ongoing optimizations after launch. Collaborated with cross-functional teams to align design solutions with business goals and user needs. Conducted user research and usability testing to validate design decisions and iterate on solutions. Created wireframes, prototypes, and high-fidelity mockups to communicate design concepts effectively. Participated in design reviews and provided constructive feedback to team members. Stayed updated with latest design trends and tools to enhance design processes. Mentored junior designers and contributed to design system development. Worked closely with developers to ensure pixel-perfect implementation of designs. Analyzed user feedback and analytics to identify pain points and opportunities for improvement. Facilitated design sprints and workshops to foster innovation and collaboration. Developed user personas and journey maps to guide design strategy. Presented design concepts and rationale to stakeholders and executives. Managed multiple projects simultaneously while meeting deadlines and quality standards.

Collaborated with the design team to redesign the in-store purchase flow, leading to a significant 260% increase in the number of bank cards added by users. Worked closely with product managers to refine the discount purchase flow, leveraging data insights to achieve a 46% boost in conversion rate and a 22% drop in bounce rate. Enhanced the B2B PWA panel by incorporating vendor feedback and addressing business needs, reducing support tickets by 53% and improving vendor satisfaction. Conducted 13 user interviews and 8 usability tests to design and validate a gamified onboarding process for cashback, boosting user retention post-launch. Developed user flows and information architecture for new features. Created high-fidelity prototypes and conducted usability testing. Collaborated with developers to ensure design implementation. Analyzed user data to inform design decisions. Participated in agile ceremonies and design sprints. Mentored junior designers and interns. Contributed to design system and style guide. Presented design solutions to stakeholders. Conducted competitive analysis and market research. Facilitated design thinking workshops. Managed design projects from concept to launch.

Led the design process with the design team of 4, for the cryptocurrency exchange's responsive panel and website (Arzunex), focusing on user flows, information architecture, and the final UIs. Utilized card sorting and tree testing to develop and optimize the navigation system and information architecture, reducing user error rate by 37% during task completion. Designed +80 high-fidelity mockups and prototypes to communicate design concepts and interactions. Conducted collaborative design audits with developers and PMs using Heurio app to ensure pixel-perfect implementation for Arzunex panel and website. Created user personas and journey maps to guide design decisions. Conducted usability tests and analyzed results to improve user experience. Collaborated with cross-functional teams to define product requirements. Developed wireframes and interactive prototypes. Ensured design consistency across platforms. Stayed updated with cryptocurrency industry trends. Participated in design reviews and provided feedback. Worked with developers to implement designs. Presented design concepts to stakeholders. Managed design tasks and deadlines. Contributed to design system and component library.

Designed the first algorithmic trade portfolio management platform (Roobah) in the local market, in desktop and mobile screen sizes, which generated 140% extra revenue for the organization after the launch. Leveraged user research including 8 user interviews and 3 focus group sessions to inform the design decisions by identifying user personas, MVP product features, and value proposition. Planned and executed 5 usability studies before the development phase and redesigned the user flow and final UIs, resulting in a 42% reduction in user time on task and ensuring a seamless experience. Designed and developed the company's website from scratch and a dedicated landing page for Roobah, utilizing HTML, CSS, Flexbox, Bootstrap, and Wordpress, which generated 17 qualified leads within the first month of launch. Conducted user research and usability testing. Created wireframes, prototypes, and high-fidelity mockups. Collaborated with developers to ensure design implementation. Participated in design reviews and provided feedback. Developed user flows and information architecture. Analyzed user feedback and analytics. Presented design concepts to stakeholders. Managed design projects from concept to launch. Stayed updated with design trends and tools. Contributed to design system and style guide. Mentored junior designers and interns.

Worked remotely on various projects in B2B and B2C fields including Fintech, Education, E-commerce, Marketplace, etc. Conducted user research and usability testing. Created wireframes, prototypes, and high-fidelity mockups. Collaborated with clients to define project requirements. Developed user flows and information architecture. Analyzed user feedback and analytics. Presented design concepts to clients. Managed multiple projects simultaneously. Stayed updated with design trends and tools. Contributed to design systems and style guides. Worked with developers to ensure design implementation. Facilitated design thinking workshops. Conducted competitive analysis and market research. Developed user personas and journey maps. Ensured design consistency across platforms.

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