𝐋𝐚𝐬𝐭 𝐰𝐞𝐞𝐤 𝐈 𝐠𝐨𝐭 𝐡𝐞𝐥𝐝 𝐚𝐭 𝐠𝐮𝐧𝐩𝐨𝐢𝐧𝐭. 𝐁𝐲 𝐚 𝐂𝐈𝐒𝐎. 𝐎𝐯𝐞𝐫 𝐭𝐡𝐞 𝐩𝐡𝐨𝐧𝐞.

It was a cold call. She picked up, I said my first line, and my network chose that exact moment to drop.

She heard nothing.

Then her voice changed. Who are you and why are you calling me. Dont waste my time.

That was the gun. I had maybe 10 seconds.

And I noticed something. She didnt care who I was. She only cared if I was worth her next 30 seconds.

Repeating my name and company was not going to save me.

One line from my prep did. I knew she was speaking at the CISO summit in Atlanta, so I asked about that.

Her tone changed. We spoke for over four minutes. Meeting booked.

I didnt get shot that day. Not bc I talked fast. Bc I knew what mattered to her before I dialed.

What’s the closest you have come to getting shot on a cold call?

#salesprofessionals