User details
Muhammad Mateen
@muhammad_mateen_jx0lw1zyy
Senior SEO Specialist
Lahore, Punjab, Pakistan
1Follower0Following0Mutual0Post
Member since: Jan 11, 2025Results-driven Senior SEO Executive with 3+ years of experience in building and executing data-driven SEO strategies that improve organic traffic, keyword rankings, and conversion rates. Strong expertise in Technical SEO, On-Page and Off-Page optimization, keyword research, and performance analytics. Proven success in ranking competitive keywords, improving Core Web Vitals, and scaling organic growth for enterprise brands, service-based, local, and e-commerce websites.
· Lead end-to-end SEO strategy and execution for major international and regional brands, including KFC Pakistan, Pizza Hut South Africa, and Pizza Hut Qatar
· Delivered on-page SEO implementations for brand websites, including Pizza Hut Morocco and Hala Shawarma
· Own and manage SEO strategies for multiple service-based, local, and e-commerce websites
· Conduct full-scale technical SEO audits covering crawling, indexing, Core Web Vitals, site architecture, log analysis, and structured data
· Build SEO roadmaps and prioritize tasks based on business impact and data insights
· Plan and manage content strategies, topic clusters, and keyword mapping aligned with search intent
· Oversee on-page optimization across large websites, including metadata, internal linking, schema, UX SEO, and content updates
· Design and manage white-hat backlink campaigns, digital outreach, and niche placements
· Track and report SEO performance using GA4, GSC, Ahrefs, and Looker Studio dashboards
· Key Achievements:
· Increased KFC Pakistan’s organic traffic by 50% within 6 months
· Ranked 15+ high-intent commercial keywords for KFC Pakistan in Google Top 3 positions
· Improved Core Web Vitals and reduced page load time by 40%
· Built 100+ high-quality, niche-relevant backlinks to strengthen domain authority
· Improved organic conversion rate by 25%
· Strengthened national and local search visibility across multiple regions
· Conducted advanced keyword research, including informational, commercial, and transactional queries
· Built keyword maps and supported website structure planning based on search intent
· Executed on-page SEO, including title tags, meta descriptions, headings, URLs, internal linking, and image optimization
· Performed technical SEO checks covering indexing, crawlability, broken links, redirects, sitemaps, and duplicate content
· Assisted in full technical SEO audits using Screaming Frog, Ahrefs, and Google Search Console
· Optimized existing content to improve rankings, CTR, and user engagement
· Monitored keyword positions, organic traffic, and indexing status
Supported link-building and outreach campaigns to improve authority and trust