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Ray Ortiz
@ray_ortiz_y5olzdk0d
Full Stack Engineer
Bronx, NY, United States
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Member since: Jan 21, 2025I'm a passionate Full-Stack Developer with over 9 years of experience delivering innovative, user-centric web solutions. My expertise spans front-end and back-end technologies, including React, Laravel, Shopify, and Node.js, with a strong focus on high-performance e-commerce platforms. I specialize in building scalable, intuitive websites that drive business growth through seamless user experiences, robust integrations, and performance optimization.
From custom Shopify themes to API development, I have a proven track record of transforming business needs into technical solutions. Whether optimizing workflows, improving SEO and accessibility, or enhancing platform functionality, I always aim for measurable results. My experience working with diverse teams and handling complex technical challenges has allowed me to hone my problem-solving skills and foster continuous improvement.
Currently, I'm excited to continue contributing to dynamic projects, leveraging my full-stack capabilities and e-commerce expertise to drive success.
•Revamped the Shopify e-commerce platform using the Empire theme, enabling frictionless user experiences by implementing custom functionalities.
•Spearheaded the development of advanced search, filtering, and cart management features, resulting in a 15% improvement in user engagement.
•Incorporated third-party appsto enhance operational efficiency and scalability, ensuring alignment with evolving business objectives.
•Diagnosed and mitigated technical bottlenecks, implementing robust and scalable solutionsto support a 20% growth in online traffic.
•Played a pivotal role in contract-based contributionsthat elevated the platform's overall performance.
•Orchestrated the creation of custom Shopify stores using the Dawn theme, achieving responsive and visually appealing designs that drove a 12% increase in customerretention.
•Enhanced customer interactions by engineering customized frontend solutions for product pages, collections, and checkout flows, leading to a 10% boost in conversion rates.
•Partnered with cross-functional teamsto develop new featuresthat expanded engagement and increased user satisfaction.
•Integrated and streamlined third-party Shopify appsto bolsterstore functionality and ensure seamless compatibility.
•Improved SEO and accessibility standards, boosting organic traffic by 15% through optimized site performance and usability refinements.
•Resolved critical user-facing bugs, ensuring a 99% error-free experience across devices.
•Resolved over 30 technical challengesin open-source projects using React.js, Laravel, and PostgreSQL, bolstering system efficiency and reliability.
•Engineered and customized WordPress websites, integrating SEO strategies and achieving 20% fasterload speeds while boosting engagement through responsive design.
•Processed over 1M rows of raw data to generate actionable insights, improving database query performance by 20% through optimized SQL workflows.
•Managed full lifecycle development for 5 high-profile projects, including ecommerce platforms, booking systems, and SaaS tools, leveraging React, Next.js, and Laravel.
•Deployed over 300 scalable RESTful APIs, ensuring robust backend architecture and reliable integrations.
•Reduced deployment times by 40% by automating CI/CD pipelines with AWS CodeBuild and CodePipeline.
•Enhanced platform performance with AWS-based solutions, cutting data processing time by 25%.
•Delivered tailored Shopify solutions by adapting themessuch as Dawn, Empire, and Prestige, aligning with clients’ branding and operational goals.
•Directed seamless WordPress-to-Shopify migrations,safeguarding SEO rankings by utilizing 301 redirects and optimizing contentstructures.
•Created custom WordPressthemes and plugins, leveraging frameworkslike Genesis and toolslike Elementor to produce user-centric designs.
•Developed and implemented dynamic featureslike advanced product filtering and custom search, resulting in a 15% increase in navigation efficiency.
•Integrated Shopify apps(e.g., Klaviyo, Recharge) and WooCommerce tools to expand functionality, achieving a 10% sales growth.
•Boosted website speed by 30% through performance enhancements and optimization techniques, including WP Rocket.
•Improved analytics by embedding custom tracking solutions with Google Tag Manager and Google Analytics, facilitating data-driven decision-making.
•Collaborated with teamsto ensure mobile-first design, SEO compliance, and seamlessintegrations with payment gateways and accounting systems.