

I have worked in SEO content creation for seven years, familiarizing myself with keyword optimization, organic search traffic improvement techniques, increasing reach and actions per click for different companies, as well as polishing my non-SEO writing skills. I believe working cooperatively with teammates is equally as important as perpetually expanding one's knowledge of their field. I have experience improving white-label sales for companies like Walmart, Best Buy, Brooks Brothers, Kohl's, and hundreds more. Currently, I am working on writing my own novel.
Create and edit copy within SEO guidelines Identify and utilize keywords in on-page optimization Manage a portfolio of hundreds of retailers at a time including brands such as Walmart, Apple, Best Buy, etc. Lead incoming projects from senior management to completion Train incoming employees in standard practices, as well as ad hoc task completion Conduct page optimization audits Execute page optimization edits to improve Key Performance Indicators
Collaborate directly with Senior Leadership to develop scripts, content, and copy to engage and solicit potential clients through lead generation for professionals in multiple industries and verticals Efforts have resulted in an uptick of 50% within first month. Tailor messaging across segmented audiences to include: graduates, career transitions and relocations, aspiring leaders, and executives across US and European markets.
Support SEO optimization for automotive clientele, create copy for websites to drive traffic to the site, and engage audiences to increase POP activity. Guided content strategy with client representatives, understanding and conducting needs analysis to ensure delivery and accuracy of marketing materials. Co-authored content for each marketing project; revised and edited copy to meet automotive brand regulations. Copyedited and developed original content for script writing and video direction and production for brand initiatives.