Soheil Najafi

Soheil Najafi | Lobox

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Member since: Jun 25, 2026

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Bio

Experienced design leader with expertise in UX/UI, product design, and interaction design across multiple industries. Skilled in tools like Figma and Zenphi, with teaching experience at top Iranian universities.

Experience

Led the design of the Tap30 shop interface, enhancing user experience for ride-hailing services. Collaborated with cross-functional teams to define and implement design strategies. Conducted user research and usability testing to inform design decisions. Iterated on wireframes, prototypes, and high-fidelity mockups. Managed a team of designers and ensured consistent design language. Integrated gamification elements to boost user engagement. Analyzed user feedback and metrics to optimize conversion rates. Presented design concepts to stakeholders and executives. Established design guidelines and best practices. Mentored junior designers and conducted design reviews. Coordinated with developers to ensure seamless implementation. Integrated third-party APIs for payment and booking features. Created interactive prototypes using Figma and Zeplin. Defined information architecture and navigation flows. Maintained design systems and component libraries. Delivered projects on time within agile sprint cycles.

Designed user-centered interfaces for Iran's largest Android app store. Conducted extensive user research to understand app usage patterns. Created wireframes, prototypes, and visual designs for new features. Collaborated with product managers to define user stories. Improved app search and recommendation systems. Redesigned user onboarding flow to reduce drop-off rates. A/B tested design variations and iterated based on data. Developed design patterns and reusable components. Worked with developers to ensure pixel-perfect implementation. Participated in daily stand-ups and sprint planning. Facilitated design thinking workshops. Monitored app store reviews for UX insights. Designed for both Android and web platforms. Mentored new designers in the team. Ensured accessibility standards were met. Maintained design documentation and style guides.

Designed and improved e-commerce product pages for Alibaba Iran. Conducted user research to enhance the shopping experience. Created wireframes, prototypes, and high-fidelity mockups. Collaborated with developers to implement responsive designs. Iterated on checkout flow to reduce cart abandonment. Designed product recommendation widgets. A/B tested UI variations to optimize conversion. Developed design system components for consistency. Participated in design critique sessions. Worked with marketing team on promotional banners. Ensured mobile-first design approach. Conducted usability tests and analyzed results. Prepared design specifications for development. Attended daily scrums and contributed to product roadmap. Mentored junior product designers. Stayed updated with e-commerce design trends.

Designed legal services platform for lawyers and clients. Conducted user research to understand legal workflow needs. Created wireframes and prototypes for case management features. Collaborated with legal experts to ensure domain accuracy. Designed intuitive dashboard for lawyers. Improved client onboarding and appointment booking flow. Iterated on document management interfaces. Developed design guidelines for the platform. Conducted usability testing with real users. Worked closely with developers for implementation. Participated in requirements gathering sessions. Designed responsive layouts for mobile and desktop. Created interactive prototypes for stakeholder demos. Ensured data privacy and security in design. Maintained design consistency across modules. Provided design support during user training.

Designed payment solutions and financial dashboards. Conducted user research to simplify payment flows. Created wireframes and prototypes for mobile banking features. Collaborated with backend developers to integrate APIs. Designed transaction history and account summary pages. Improved payment success rates through UX optimizations. Iterated on security features like 2FA UI. Developed design system for the fintech product. Conducted usability tests and refined designs. Worked with product managers to prioritize features. Designed for both iOS and Android platforms. Created user flows for bill payments and transfers. Maintained consistency across web and mobile apps. Participated in agile ceremonies and sprints. Prepared design handoff documents. Stayed compliant with financial regulations.

Designed lifestyle app Dunro with focus on user engagement. Conducted user research to identify key features for wellness app. Created wireframes, prototypes, and visual mockups. Collaborated with developers to implement designs. Designed gamification features to motivate users. Iterated on habit tracking and goal setting interfaces. Developed design system for the app. Conducted usability testing and refined UX. Worked remotely with an international team. Presented design concepts to stakeholders. Designed responsive layouts for mobile devices. Created animations and micro-interactions. Prepared design specifications for development. Participated in daily stand-ups and sprint reviews. Maintained design documentation. Ensured inclusive and accessible design.

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